The Woodbridge Group is a global automotive foam supplier that was having an identity crisis. With convoluted content, a litany of confusing product names and a website experience that was still living in the 80s—they needed a complete overhaul of their brand and digital presence. I came on to do research, interview people across their company, develop strategic messaging, establish an identity, position them against the competition, logically organize everything and bring it to life online. Along with a refreshed brand, an intelligent interface, and new imagery, their website was a success that went on to win a dotCOMM Award.
