In its heyday, Northland Mall was the world's largest shopping center. 62 years later, it closed down and the City of Southfield bought the property for redevelopment. To get residents excited about the future of this space, I coined the new center "The Heart of It All" in tandem with Southfield's tagline "The Center of It All" and developed an excited teaser campaign called #ImagineThePossibilities.
