IILIFE is a startup that helps tech executives and entrepreneurs build legacy wealth and design a life well lived. For high-achieving professionals navigating layoffs and looking to escape the rat race, the brand offers a rare blend of financial empowerment and intentional living.

As Creative Director, I help shape and evolve IILIFE’s identity: refining its visual language, elevating its messaging, and steering the creative vision across channels. I guide strategy, oversee storytelling, and serve as the literal voice of the brand through writing and voiceover work that brings personality and clarity to our content.